There are still powerful free website traffic methods that are still working today.
To many businesses, Search Engine Optimization is a mysterious science. We breakdown SEO costs, models, and how to find the best SEO company for your brand.
Clickthrough rates (CTRs) for US Facebook ads showed impressive growth throughout 2014, rising to 1.26% in Q4 2014. Among industries, travel emerged as the leader in average CTR, which grew a whopping 557.5% year over year to reach 2.63% in the fourt
What do marketers need to consider to make sure they're optimizing their sites for the best mobile search experience possible?
Landing pages have been evaluated by Google as part of Quality Score since 2005, which has an affect on CPCs and ad positions.
It's easy to become bamboozled when thinking about SEO, but there's a lot you can do without any expert knowledge.
When it comes to converting your traffic there are a number things you need to consider. Here are 12 killer tips to get those conversions.
How Google friendly are your URL’s? Are they all yourdomain.co.uk/gobbledygook or do they look something like this - yourdomain.co.uk/your-target-keyword? Your URL’s are one of the first things Goo...
It’s useful to remind ourselves that the act of publishing is a methodology that has been developed over thousands of years, and has used the most efficient technology of the day in which to deliver the message.
Radio listening in the UK remains strong, and digital continues to account for a rising proportion of the total. Mobile radio, in particular, is seeing a rising prominence, with over one-fifth of UK adults now tuning in via their mobile devices.
Nowadays, it's not only risky to focus on certain keywords, but it's counterproductive. Google wants to understand concepts, not the exact sequence of words searchers type. These six free tools can really help your keyword searches.
In Google Webmaster Tools, there is an option to fetch and render as GoogleBot would crawl your pages. After the page has been fetched...
Google's webmaster trends analyst, John Mueller, recommends you do not focus on link building and if you do, it may lead to more harm for your web site than anything good.
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The digital marketing landscape can seem like a morass of noise and confusion. Essentially though there are 4 core types of digital marketing that will provide your business with digital marketing super powers if you are prepared to focus and apply the right resources.
I wrote recently that I see major changes in store for SEO in 2015, as this once-independent technique gets rolled into other online marketing strategies in response to search engine changes and the way brands must fight to stay alive in this increasingly-competitive digital landscape. So what should you do to prepare for SEO this …
How long should it take to see SEO results? Columnist Stephan Spencer says there's no simple answer to this question, but explains some of the factors which may impact an SEO timeline.
We've looked at identifying Google penalties and whether businesses are given enough information to recover from them.
Soizic Sacrez, director of marketing for Terra, a global digital media company, discusses the findings in Terra's latest round of research into US Hispanics' media usage, revealing insights into why Hispanics are more likely to access video content v