Index Bloat: Why Deleting Website Pages Is Great for SEO in 2018

Gone are the days when you could easily hack SEO by loading a page with keywords and creating artificial backlinks. Today, Google is consistently rolling out
Faster, Fresher, Better: Announcing Link Explorer, Moz's New Link Building Tool

We’ve rebuilt our link technology from the ground up and the data is now broadly available throughout Moz tools. It’s bigger, fresher, and much, much faster than our legacy link tech. And we’re just getting started! Learn what's new and take Link Explorer for a spin.
Consumers lose trust in businesses with inaccurate NAP

Accurate citations increase online visibility by placing businesses in the directories in which potential customers are looking for them.
14 of the Best Social Media Monitoring Tools for Business

Not sure which social media monitoring tools to use? We've compiled a list of our 15 favorites.
6 Daily SEO Tactics You Aren’t Doing But Should Be

We all know that SEO is important for online marketing and organic traffic. After all, people conduct more than 3.5 billion searches every day just on Google. Not only that, but over 70% of clicks go to organic searches that rank on the first page of Google. Ranking on the first page of Google can be the deciding factor …
How To Get Quality Backlinks The Smart Way

The ultimate guide showing how to build quality backlinks. To boost your ranking, you need to get quality backlinks from other authority sites.
How to select the best caching solution for WordPress

Lucy Barret reviews why caching can cure your page loading speed problems and reviews the best WordPress plugins
The first steps of your SEO audit: Indexing issues

Even a magic SEO wand will not get a web page to rank if the page has not been indexed. Janet Driscoll Miller suggests that making sure web pages can be indexed is key during an SEO audit.
Why campaign structure is the killer competitive advantage

The most effective change when taking over a new ad campaign is revisiting campaign structure. It might sound basic, but it can give you competitive advantage.
12 Reasons Why Your Business Absolutely Needs SEO

SEO is important for greater searchability and visibility, but offers more real value than that. Here are 12 reasons why businesses need SEO to take their brand to the next level.
Study: Google Often Doesn't Use Your Meta Descriptions For Snippets

The folks over at Yoast posted that they researched the before and after affects after Google extended their snippets maximum length a few months ago...
Design an SEO-friendly Website Architecture

In order to be as visible as possible in organic search results, users and search engines have to get to your content.
How to use CRO as a power boost for paid search, social ads and SEO

If you are doing paid search, paid social or SEO, and are not optimizing your conversions, you might be leaving money on the table.
How to force Google to recrawl your website

If you have launched a new website, updated a single page on your existing domain, or altered many pages and/or the structure of your site, you will likely want...
The 40-point SEO checklist for startups

Startups can't afford to miss a SEO trick when it comes to launching a new site, says Pratik Dholakiya. Here's a checklist to help keep you on track.
Google’s mobile-first indexing has set sail. Are you on board? 5 SEO essentials

We've been hearing about mobile-first indexing forever, and now the changes are here. Jim Yu shares five ways webmasters can optimize their content and on-site technical elements to succeed in the new world.
Six Hreflang tag pitfalls to watch out for on e-commerce websites

When taking a website international, one of the most important technical SEO elements to get right is the Hreflang tag.
SEO basics: The top 8 mistakes that rookies (and new businesses) make

By being keenly aware of specific pitfalls that new businesses and SEO rookies can fall into when attempting to optimize their site and their content, you can...
4 underutilized schema markup opportunities that impact SEO

Tony Edwards recommends taking advantage of little-used brand, image, app and person schema that indirectly help position a website for better rankings.