Preparing Your WordPress Site for Google's Mobile-First Index

Mobile is now more important than ever! Is your WordPress site ready? Check out the changes coming with Google's mobile-first index, how it will impact your site, and what you can do to ensure you see positive changes.
8 tips for boosting the speed of your WordPress site

Slow-loading web pages can slowly become the leading cause of high bounce rates, low user engagement, lost traffic opportunities, and abandoned sales journeys.
Understanding click-through rate (CTR) in the context of search satisfaction

Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks - and search is no exception
The Evolution of SEO

Search engine optimization can seem like an alien concept to those unfamiliar with it, and one of the biggest struggles for marketers tasked with adopting search engine marketing is explaining the concept to a boss or client who is brand new to SEO.
SEO for multi-language websites: How to speak your customers’ language

Combining international and multilingual SEO can get complicated. Marcus Miller walks us through the details of using International SEO tactics and multi-language content on global websites.
How to Create the Perfect Meta Description for SEO (With Examples)

The meta description is a short text preview displayed for each search result that summarizes a page's content. Search engines show the meta description when it's highly relevant to what the user is searching otherwise they might pick text from the page and create a dynamic description.
Google SEO: Should it be your only priority? 61 Experts Weigh In

Everyone wants to rank at the top of Google, but there are only so many main page organic listings available. Even when you consider how wide range and various long-tail keywords can be, it’s still a challenge to secure first-page placement. With so many options for getting traffic and reaching new audiences, is Google SEO still the biggest attraction in town? This is something we wanted to find out, so we reached out to over 60 different SEO experts, bloggers, site owners, and online marketers to get their thoughts. Here’s what they had to say… and where they are also
Social media helps legitimize your brand and boost SEO

All of your tweets and Facebook posts do more than just drive engagement.
5 easy but smart SEO wins to boost content and link-building efforts

Don't ignore the basic, everyday technical SEO issues that pop up when marketing a website, suggests Jeremy Knauff. Take care of the fundamentals and you'll see better SEO results.
SEO Ranking factors panel: SMX West session recap

Eric Enge recaps the controversial takeaways and interesting marketing tips from the SEO Ranking Factors session at SMX West.
International SEO: How to build a global footprint

Being successful on the international stage requires more than practicing basic SEO, says Jim Yu. You must make meaningful connections and adapt to local-level insights to make your mark.
How to implement semantic markup using Google Tag Manager

Structured data is a core SEO tactic. Not only does it remove a layer of ambiguity for search engines (they don’t have to infer what a piece of data is; you’re
A forward-looking history of link building, by Adam Stetzer

Link building is still one of the most important aspects of SEO. No-one can deny that you need high-quality links if you want to see success in your SEO efforts
12 SEO tips for large ecommerce websites

With more pages than you can even get your head around and issues like product variants, complex filtering systems and expired products, SEO for ecommerce sites
6 common international SEO fails and how to avoid them

If you already run an international website or have international expansion on your road map, there are several common SEO issues which can hold back your
How to get backlinks without being a beggar

When you’re thinking of your link building strategies, keep these 14 in mind and try any or all of them. Use this infographic as a handy reference.
How to plan and create evergreen content for SEO

Understanding evergreen content is important for search engine marketers and jobbing professional writers alike. In this post, we will explore evergreen
Getting PPC Traffic But Few Conversions? Here’s Why

Driving traffic with your PPC ads is great, but it worthless if it doesn't result in conversions. Learn some common reasons ads don't convert and how to fix them.
Keyword Ranking Fluctuations: What to Expect and When to Freak Out

We’ve all been there.   A piece of content you’ve been trying to rank for months finally hits t